(Questions for Erikson and Tedin, Chapter 1, on the Back)
1. What are the three main components of attitudes? How do people deal with inconsistency between their attitudes? What is framing? What is priming?
2. What are the four broad categories of questions asked by analysts who study public opinion according to Wilcox and Norrander?
3. Describe the four types of polls discussed by the authors. What are the four types of interviews? What are some nonsurvey techniques used by those who study public opinion?
4. Discuss briefly some of the statistical techniques used to manipulate and analyze survey data.