Company Information | Demographic Information | Industry Information | Journals at Pickler | Finding Articles | Web sites
| Company Information: Profiles, News, Marketing Reports | |
| Business Source Premier *(EBSCO) | |
| LexisNexis Business* | Also Includes SEC filings |
| Hoover's Handbook of American Business | Reference HG4057 .A28617 — also part of LexisNexis Business* |
| Wall Street Journal* | |
| International Directory of Company Histories | Reference HD2721 I58 |
| Thomas Register | |
| Demographic Information | |
| Business Source Premier* (EBSCO) | |
| American Demographics | Searchable through Business Source Premier (EBSCO) |
| Community sourcebook of ZIP code demographics | Reference HA203 .S662 2005 |
| Consumer Expenditure Survey | Provides information on the buying habits of American consumers ( |
| Demographics USA, County Edition | Reference HF5437 .S323 |
| Demogrpahics USA, ZIP Edition | Reference HF5415.33.U6 D46 |
| Editor & Publisher Market guide | Reference HF5415.3 .E45 2005 |
| Lifestyle Market Analyst | Reference HF5415.33.U6 L54 2005 |
| U.S Census | The Census offers numerous sources regarding population, income and housing. One of the most useful areas will be the American Factfinder. You can look at the population and spending patterns by state, county, city, or zip code. |
| More books: | Do the following keyword searches in the library catalog: |
| consumers and statistics | |
| consumption and statistics | |
| Consumer Price Index | |
| Bureau of Labor Statistics ~ Consumer Price Index | |
| Monthly Labor Review | |
| Industry News, Trends, & Profiles | |
| Business Source Premier* (EBSCO) | |
| LexisNexis* | Use both the News and Business sections |
| Standard & Poor's Industry Surveys | Reference Desk |
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Business & Marketing Periodicals in Pickler Memorial Library |
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Trade Journals |
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Advertising Age |
Periodicals HF5801 A276 |
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Brandweek |
Periodicals HF5801 A432 |
| Business Week | Also in print in the Periodicals Department: Current and Periodicals HF5001 .B89 |
| Chain Store Age | Periodicals HF5468 C432 |
| Economic Indicators | Also in Print: Periodicals HC101 A186 |
| The Economist | Also in print in the Periodicals Department: Current and Periodicals HG11 E2 |
| Entrepreneurship theory and practice* | Also in print in the Periodicals Department: Current and Periodicals HD2346.U5 A752 |
| Inc..com | Also in print in the Periodicals Department: Current and Periodicals HD2346 U5 I55 |
| Sales and Marketing Management | Periodicals HF5438 A34 |
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Scholarly Journals |
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Harvard Business Review (only some content freely available) |
Also in print in the Periodicals Department: Current and Periodicals HF5001 .H3 |
| Journal of Advertising Research | Periodicals HF5801 J6 |
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Journal of Business Research |
Periodicals HF5001 J686 |
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Periodicals HF5410 J67 |
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Periodicals HF5415.3 J68 |
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Journal of Marketing |
Periodicals HF5410 J69 |
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JMR, Journal of Marketing Research |
Periodicals HF5415.2 J66 |
| Journal of the Academy of Marketing Science* | Periodicals HF5415 A319 |
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Psychology & Marketing |
Periodicals HF5415.34 P79 |
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Click here for a list of economic and business journals available at Pickler Memorial Library (includes online access to several titles)
Database for finding Journal Articles: Search Business Source Premier *(EBSCO) for articles from the above journals and other marketing related journals such as:
*If you are off campus, you will need to see the directions for connecting from home: http://library.truman.edu/help/connect-from-home.htm
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| Web sites - marketing information on the Internet | |
| American Marketing Association | |
| CEO Express | |
| International Trade Administration | |
| Know This - A leading information and resource website for people involved in marketing, market research, advertising , promotion and other marketing-related areas. | |
| The Ethics Guy | |
Janet Romine, Reference Librarian for Business & Accountancy
(660) 785-7418
jiromine@truman.edu