Resources for Marketing Research

Truman State University Library

Library Web site: http://library.truman.edu

Reference Sources | Books | Current Articles

Reference Sources

Encyclopedia of Business Information Sources Reference HF5353 .E93
Small Business Sourcebook Reference HD2346 .U5 S66

Industry Research:

Standard & Poor's Industry Surveys Reference Desk HC106.6 S74
Encyclopedia of American Industries Reference HC102 .E53
Encyclopedia of Emerging Industries Reference HD2324 .E527
U.S. Industry and Trade Outlook Reference HC101 .U54
NAICS Desk Reference Reference HF1041.5 .N35 2000
North American Industry Classification System Reference HF1042 .N6 2002 http://www.census.gov/epcd/www/naics.html

Marketing Research:

Marketing Information: a Professional Reference Guide Ref HF5415.124 .M37 1995
RMA Annual Statement Studies Reference HF5681.B2 R6
U.S. Market Trends & Forecasts Reference HF5415.1 .U8

Trade Associations:

Encyclopedia of Associations Reference HS17 G334
Regional State and Local Organizations Reference HS17 G335

Demographic/Statistical Information:

County and City Data Book Reference HA 202 A36
County and City Extra Reference HA 203 C68
Places, Towns and Townships Reference HA 203 P63
Statistical Abstract of the United States Reference HA 202 A32 Also online: http://www.census.gov/statab/www/
Statistical Abstract for Missouri Reference HA 474 S783 1999 Portions online: http://econ.missouri.edu/eparc/SAM/sam-main.html
Sourcebook of ZIP Code Demographics Reference HA 203 S66
American Demographics Periodicals (Current issues alphabetical) Back issues: Per HB 3505 A66)
Missouri Economic Research and Information Center http://www.ded.state.mo.us/business/researchandplanning/
Missouri Office of Social and Economic Data Analysis (OSEDA) http://www.oseda.missouri.edu/

Advertising Information:

SRDS Business Publication Advertising Source Reference HF5905 .B87
SRDS Consumer Magazine Advertising Source Reference HF 5905 C65
SRDS Direct Marketing List Source Reference HF 5861 D54
SRDS Interactive Advertising Source Reference HF 5805 S68
SRDS Lifestyle Market Analyst Reference HF 5415.33 U6 L54
SRDS Newspaper Advertising Source Reference HF 5905 S73
SRDS Out-Of-Home Advertising Source Reference HF 5813 U6 O88
SRDS Radio Advertising Source Reference HF 5905 S74
SRDS Television & Cable Source Reference HF 5905 S745

Books

Library users must show a current Truman ID or Guest library card to check out materials.
Missouri residents at least 16 years of age may apply for a Guest library card at the Circulation Desk.
Guests must show a valid Missouri drivers license when they apply for a card.

Guests

General Collection, Browsing, Oversize, Scores, Curriculum, Juvenile books, Documents
      Loan period is 14 days
      Overdue fine is 15 cents per day
Recall fine on all items is $1.00 per day.

Search Pickler Library’s Catalog to find additional material.

Sample keyword searches include:

marketing research and small business

industr* and trends

Using the * matches the root and various endings… industry, industries, industrial

Current Articles

Business & Company Resource Center
Business Abstracts
EBSCOhost – MasterFILE Elite & Academic Search Elite
Wall Street Journal – Full text

Government Information

See the Library’s home page: http://library.truman.edu

Select GOVERNMENT DOCUMENTS from the Find It list.

Missouri Department of Economic Development - http://www.ded.state.mo.us/