Direct Marketing
of Missouri
Katahdin Lamb
Overview
This project is designed to help
sheep
producers practicing sustainable agriculture to develop profitable
marketing
alternatives, and to provide conscientious consumers with an
opportunity
to purchase, healthy, high-quality, natural lamb raised by local
farmers.
It is funded by a producer grant
from the
North
Central Region Sustainable Agriculture Research and Education (SARE)
program,
part of the national SARE program,
which
is funded by USDA.
Objectives
The objectives of the project
are
-
to increase consumer awareness,
appreciation,
and consumption of lamb, specifically Katahdin lamb;
-
to increase profitable direct
marketing opportunities
for Katahdin lamb producers;
-
to increase contact and
information exchange
between sheep producers and lamb consumers;
-
and to develop a marketing
brochure to serve
as a template for other sheep and livestock producers. (see below to
download a brochure template)
Participants
Collaborators on the grant include
five
producers of Katahdin sheep, geographically-dispersed throughout the
state
of Missouri, and personnel from Truman State University Agricultural
Science
and University of Missouri Outreach and Extension.
Activities
funded by the
grant
Specific activities being conducted
with
grant funds include
-
Hiring a part-time marketing
coordinator to
plan and conduct marketing activities
-
Designing a marketing brochure,
which will
promote Katahdin lamb to consumers and restauranteurs in each
producer's
local area
- By clicking on this link, you can download a compressed copy
(filesize = 7 mb) of our brochure. We want to make this file
freely available to producers who wish to modify it with their own
products, pictures, and information and use the re-designed brochure in
their own direct marketing efforts. There are no copyrights or
other restrictions associated with the brochure; you may use it at
will, but if you do so, I would appreciate you emailing me at mseipel@truman.edu to let me know
of your efforts and experiences. The file is zipped using
PowerArchiver2001, but should be easily unzipped on any Windows-based
computer. If you have problems unzipping it, please let me
know. The brochure is designed in Microsoft Publisher, which is
part of MS Office Professional.
-
Sponsoring lamb cooking
demonstrations/classes
as educational and promotional events
About Katahdin
Sheep
Katahdins are hardy, adaptable, low
maintenance
sheep that produce superior lamb crops and lean, meaty carcasses.
They do not produce a fleece and do not require shearing. For
more
information on Katahdins, visit my related Katahdin Sheep page.
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| Yearling Katahdin ewe with lamb |
Five-year old Katahdin ram |
For more
information
Contact Michael Seipel at mseipel@truman.edu
or 660-785-4316.
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